Havas Plus Argentina
We fuse data, media and technology to transform businesses before they become stale. We put our clients at the heart of our business so we can move forward.
We developed a measurement methodology to identify the contribution of the TV channel on the conversions made within the Mi Movistar App.
We take a previous window of 15 days to analyze the pre and post campaign impact.
We studied the time it took the user to perform an action within the app in order to generate a conversion window between the impact of the television spot and the action.
As a result, we were able to attribute online conversions to television efforts by measuring the impact within the app and the cost improvement within the digital platforms.