Havas Media Argentina
At Havas Media, we invest in media that matters. We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to. Because we believe that more meaningful media can help build more meaningful brands.
With the learning of the past few years, in 2020 we adopted new technologies. WE launched more than 6900 dinamic videos targeting 4 specific clusters. The result: a campaing audience centric that allowed us to increse our brand awareness.